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TV pundits and editorial columnists are fond of the expression the devil is in the details. That saying may well apply to congressional bills and budget plans, but in photography, the opposite is often true. When you take a long-distance view of a scene, you may not see anything of obvious visual interest. If you focus your attention more narrowly, however, you may discover incredible beauty in the details. As an example, take a look at the top image on Page 20 of the color insert. When I first came upon this bed of tulips, I took a wide shot of the flowers, thinking that they offered a pretty color palette. And indeed, the photo is colorful but other than that, it s nothing special. In search of a more interesting image, I began concentrating on individual flowers. Toward the edge of the bed was a tulip in its last hours of glory, hanging on to two petals. My eye was attracted to the way the sunlight was shining through the petals, playing up their silky texture, sensual form, and subtle blend of colors. So I switched the camera into macro-focusing mode, crouched down to petal level, and snapped away. I love the outcome, shown in the larger image, because it reveals an essential beauty that isn t obvious in a tulip that has all petals intact. When you want to get up close and personal with a subject, the tools and techniques covered in this chapter can help you capture the image you have in mind. This chapter also contains information about how some common digital camera features, such as the inappropriately named digital zoom, affect your close-up photos.

FIGURE 30-2

30:

Lightweight Directory Access Protocol (LDAP)

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Learn about your customers. Use analytics to learn where your customers can be found. Find out what they prefer. Can you create a qualification process to identify the most promising customers Set up marketing campaigns to place your marketing material where your customers are. Increase customer retention and loyalty. By helping your customers find what they are looking for, get what they need quickly, and feel good about the interaction with your company, you increase your customer loyalty. Use analytics to improve customer support and satisfaction. Create a customer satisfaction KPI that you benchmark your performance against. Identify new market opportunities. You can test new channels to see if there are additional customers. You can see which products get a strong response. This lets your business discover better audience segments as well as manage campaigns according to specific KPIs, such as managing a marketing site using the KPI of lead volume or managing customer support against your customer satisfaction KPI. Automate your paid-search (PPC) campaigns. The enterprise-level tools can be used to automate your PPC campaigns. These are based on rules that you create and manage. These rules are aligned with your business goals. Reach your audience multiple times. By being able to work in multiple channels simultaneously, you can reach your audience multiple times. This produces campaign overlap, where the campaign will be seen several times by the audience. It reinforces your campaign, similar to the use of repetition in TV advertising. Atlas Institute found that users who saw ads from multiple channels were twice as likely to convert. With analytics and marketing tools, you can manage your campaigns across multiple channels, including Web, radio, TV, and print.

The Servers and Applications tab has two separate panes. The first pane is a hierarchical object list of all servers and their respective databases that have been configured for the network. The local server group is displayed, along with entries for the local administration server and the actual directory server. By clicking the icon associated with the localhost, the hostname, description, physical location, platform, and operating system are displayed. Clicking the server group icon displays the group name, description, and installation path. The second pane shows the domain name, description, port number, and user directory structure for the iDS server. In addition, the DN and password are displayed, as well as an option to encrypt connections to the server. You can edit these details by clicking the Edit button. By clicking the Directory Server icon in the Servers and Applications tab, a list of configured items for the local server is displayed, as shown in Figure 30-3. For example, the server name, description, installation date, product name, vendor name, version number, build number, revision level, security level, server status, and port are all displayed. Again, you can edit all of these entries by clicking the Edit button.

Shoot Like a Pro!

FIGURE 30-3

Part VI:

By double-clicking the Directory Server icon, a new window is displayed, as shown in Figure 30-4, which is used to configure the directory server s operation. There are four tabs available, each with a number of different operations, but only Tasks and Configuration are relevant. The Tasks tab defines nine different operations: Start Directory Server Stop Directory Server processes. Initializes the local iDS server and launches it. Shuts down all local services and stops the iDS

CHAPTER 3:

Restart Directory Server Shuts down all local services, stops the iDS processes, initializes the local iDS server, and relaunches it. Back Up Directory Server Restore Directory Server Backs up the local iDS database. Restores the local iDS database from a backup.

If you want to record the details in a subject that s more than a few feet away, you have two options: You can increase the focal length of the lens, either by using your camera s zoom or by attaching an accessory telephoto lens. Or you can simply move the camera closer to the subject. Which choice you make affects your photo in a few important ways:

FIGURE 30-4

30:

Lightweight Directory Access Protocol (LDAP)

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